From the listing
About the role
ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape.
ActiveProspect is seeking a Senior Revenue Operations Analyst, Marketing. This role will be a key partner to our go-to-market teams, with a primary focus on Marketing, driving operational excellence through data, reporting, and insights. This role will collaborate closely with Marketing, Sales, and leadership to provide visibility into the full funnel, ensuring alignment from lead generation to cl
What you'll do
- Partner with Sales and Marketing leadership to analyze funnel performance and identify opportunities for optimization.
- Own reporting and dashboards on pipeline sourced and influenced, lead conversion rates, funnel velocity, and campaign performance.
- Support forecasting processes and revenue planning by providing timely analysis of marketing's pipeline contribution.
- Collaborate with Marketing Operations to measure ROI and attribution on campaigns and demand generation activities.
- Provide actionable recommendations that improve lead quality, conversion, and revenue outcomes.
- Establish consistent metric definitions and reporting standards across Marketing and Sales.
- Drive adoption of reporting and tools through training, support, and process alignment.
- Serve as a trusted advisor to stakeholders, helping them make data-driven decisions.
What they're looking for
- 4+ years of experience in Revenue Operations, Marketing Operations, Marketing Analytics, or related roles within high-growth SaaS or tech environments.
- Understanding of SaaS financial metrics, subscription economics, and data-driven revenue forecasting.
- Strong proficiency in HubSpot and Salesforce reporting, with experience in BI tools such as Tableau, Looker, or Power BI.
- Solid understanding of B2B marketing and sales processes, including lead management, attribution, pipeline development, and forecasting.
- Advanced analytical skills with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Strong organizational skills and attention to detail.
- Bachelor's degree in Business, Economics, Finance, Marketing, or related field.
- Minimum 5-10% travel required.
Nice to have
- SQL a plus.
- MBA or advanced degree a plus.
From the company page
Active Prospect benefits
◉ Remote policy · in their words
“global, remote-first company culture”
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