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About the role
The company has reached 8-figure ARR with strong product-market fit and disciplined unit economics. Backed by top-tier investors like Y Combinator, the team of nearly 100 people across 15 countries is focused on creating a customer-obsessed communications experience where communication is personal and secure.
As the Growth Lead, you will own the challenge of opening the next scalable acquisition channel outside of Google. This is an end-to-end ownership role focused on making creative work at scale and responsibly scaling new channels to contribute at least $100k of new ARR per month.
What you'll do
- Launch, test, and scale non-Google channels such as Meta, TikTok, affiliates, or influencers from scratch.
- Own spend, pacing, and scale decisions within a monthly budget of approximately $300,000.
- Define creative strategy by channel, including angles, hooks, narratives, and formats.
- Design and drive creative tests tied to explicit hypotheses and manage the production schedule.
- Take direct responsibility for signup volume, CAC efficiency, CAC:3yr LTV ratios, and incremental MRR contribution.
- Diagnose performance swings and take decisive action to kill losing campaigns or scale winners.
- Communicate simply and honestly about channel performance and outcomes.
What they're looking for
- Experience as a founder, early employee, or first growth hire at a fast-growing startup.
- Proven track record of personally taking a non-Google acquisition channel from zero to scale.
- Ability to treat creative as a strategic system rather than just a set of assets.
- Comfortable being judged by outcomes and accountable for channel results.
- Strong understanding of financially sound unit economics and fast growth rates.
- Ability to place clear bets with imperfect information and avoid premature optimization.
Nice to have
- Background as an ex-founder looking for founder-level trust and authority.
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