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About the role
As the first dedicated product marketing hire reporting to the CEO, you will define and own the function from the ground up. You will own the end-to-end positioning, packaging, and go-to-market success of the core phone product and integrated communications suite to ensure every feature reaches the right audience.
What you'll do
- Develop and maintain differentiated positioning for each core use case and deliver refreshed messaging frameworks.
- Run GTM for every new feature or pricing change, defining launch tiers and owning the communications calendar.
- Lead one Tier-1 launch per month for features used by over 20% of users or tied to upsell motions.
- Own product marketing inputs to sales playbooks, user lifecycle, sales training, and Customer Success enablement.
- Partner with CS and Research to generate one new customer case study per month.
- Conduct monthly win/loss interviews to inform roadmap prioritization and competitive content.
- Run a weekly GTM sync with Growth, CS, and Product teams to provide insights for roadmap planning.
What they're looking for
- 4–7 years in product marketing, ideally in SMB or consumer SaaS.
- Experience with self-serve checkout and light-touch sales motions.
- Experience shipping GTM for features tied to revenue impact.
- Comfortable owning positioning for both hardware and software products serving low-tech audiences.
- Strong collaborator with an operator mindset who prioritizes speed and focuses on outcomes.
- Excellent communicator and structured thinker.
Nice to have
- Ability to share a portfolio or sample launch plan.
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