From the listing
About the role
We are well into 8-figure subscription ARR pacing to 9-figure, with 30,000+ families trusting us with something that matters deeply. We are now looking for the person who turns that quiet loyalty into a movement.
What you'll do
- Launch and own the customer newsletter and other touchpoints to build community engagement.
- Own the organic social presence across Facebook and Instagram, and mobilize Reddit communities around caregiving.
- Figure out the puzzle of engaging a customer base that isn't native to platforms like TikTok or Snapchat.
- Own referral programs end-to-end to turn word-of-mouth into a machine.
- Create organic content using hands-on design sense without waiting on a designer.
- Set goals, watch analytical numbers, and cut what isn't working.
What they're looking for
- 3–5 years in community, social, or content marketing, with real ownership of a channel.
- Strong writer capable of turning product features into emotional messages for caregivers.
- Proven ability to manage a high volume of work independently without getting blocked.
- A real feel for how content spreads among people aged 50+ or in caregiver communities.
- Analytical mindset to track growth in referrals, engagement, and organic social shares.
Nice to have
- Experience marketing to older adults, caregivers, or their families.
Members-only role.
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Benefits
Work from anywhere