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About the role
As the founding Product Marketer, you will report directly to the CEO and define how our story reaches the world. This is not a maintenance job; you will own positioning, packaging, and go-to-market for a product that found genuine product-market fit and is now scaling to tens of millions of families.
What you'll do
- Define and own the positioning and messaging framework for families with aging parents.
- Drive upsell and expansion by owning the pitch, rep playbook, and self-serve upgrade flows.
- Lead launch and GTM for new features like AI check-in calls and new plan tiers.
- Equip Sales and Customer Success teams with positioning, objection handling, and biweekly training.
- Act as the voice of the customer by conducting monthly win/loss interviews and feeding insights into the roadmap.
- Run a weekly GTM sync with Growth, CS, and Product teams to ensure messaging consistency.
What they're looking for
- 6 to 10+ years in product marketing at a consumer or SMB subscription company.
- Experience shipping GTM tied to real revenue impact.
- AI fluency to quickly ship hypotheses using in-house Claude skills.
- Experience with self-serve or light-touch sales motions.
- Ability to position hardware and software together for non-technical buyers.
- High analytical ability to interpret WAU usage retention curves alongside customer interviews.
- Strong writing skills capable of simplifying complex products for non-technical audiences.
- Operator mindset focused on outcomes and urgency.
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