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About the role
As Hers, the platform for women’s health, scales its product portfolio and enters new health categories, the Director, Product Communications, Hers will shape how products and care offerings are positioned and communicated across media, internal teams, influencer and editorial channels, and key external moments.
Reporting to the VP of Product & International Communications, you’ll lead high-priority initiatives across consumer product, brand, and executive communications, working with Communications and cross-functional partners to position Hers as a leader in women’s health.
What you'll do
- Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption.
- Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing.
- Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement.
- Drive how Hers products show up across editorial moments, influencer campaigns, and key external events.
- Ensure alignment across external and internal communications so teams operate with a consistent and accurate product narrative.
- Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders.
- Develop and execute thought leadership across physicians, patient communities, and broader healthcare audiences for Hers.
- Lead communications for new health categories in emerging areas of women’s health and diagnostics, including positioning and launch execution.
- Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations.
- Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible.
- Design and execute integrated communications campaigns tied to product priorities, with clear metrics to measure impact on awareness, trust, and adoption.
- Track performance, evaluate outcomes, and adjust strategies based on impact.
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