From the listing
About the role
Kit's most established creators run real companies with teams and dedicated sending needs. We are looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.
You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before.
What you'll do
- Define the ideal customer niches and buying personas.
- Ship a messaging framework for personas tied to outcomes like revenue per subscriber, deliverability, and team workflows.
- Build the core deal toolkit including first-call narratives, discovery guides, pitch decks, and business case templates.
- Create security and deliverability one-pagers, migration plans, and competitive battlecards.
- Build and execute GTM tactics to drive MQLs and new MRR attributed to the sales funnel.
- Own and lead channel strategy by setting the vision and driving cross-functional alignment.
- Run a quarterly win/loss program and share findings openly.
- Collaborate with Product on packaging, launches, and roadmap input.
- Ensure launches for larger accounts include both self-serve and sales-assisted versions.
What they're looking for
- Experience adding an upmarket sales-led motion to a product-led company.
- Ability to measure work impact through win rates and deal sizes.
- Strong writing and storytelling skills to resonate with scaling creator businesses.
- Experience in building GTM strategies that drive inbound pipeline.
- Proficiency in partnering with sales, RevOps, and product teams.
From the company page
Kit benefits
The hot takeJeff's read on Kit
I can't freaking believe this...We've been using Kit for over five years to send and manage emails for Beach Commute, but never considered them for the Anywhere Atlas. We're gonna fix that right now. Here's what little I know about working at Kit as of this moment:
- ✅ 5.0 Glassdoor score (22 reviews).
- ✅ Offer flexible hours.
- ✅ Transparent Salaries.
- Oh, and have you EVER heard of this perk that PAYS you for taking time off?!
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you're fully unplugged from work.
Also, this is something everyone should consider when applying for a job: You do NOT need to meet 100% of a companies job requirements in a job listing.
*“Research tells us that applicants who are *female* or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We're imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn't apply.”*