From the listing
About the role
Kit's most established creators run real companies with dedicated sending needs and buying processes that require a sales-assisted motion alongside our self-serve product. This part of our business is growing, and we are looking for a Senior Product Marketing Manager to own how Kit wins, lands, and expands these businesses.
You will define the buyer, write the story that resonates with them, and build the GTM strategy to drive inbound pipeline. This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.
You will report to the Head of Marketing and work alongside two other Product Marketing Managers to ensure self-serve and sales-assisted stories feel like one Kit. You will partner closely with sales leadership, Account Executives, Product, RevOps, and Creator Success.
What you'll do
- Define ideal customer niches and buying personas for established creators.
- Build a messaging framework tied to outcomes like revenue per subscriber, deliverability, and team workflows.
- Create the core deal toolkit, including demo narratives, discovery guides, pitch decks, business case templates, and competitive battlecards.
- Build and execute GTM tactics to drive MQLs and new MRR attributed to the sales funnel.
- Own and lead channel strategy by setting vision and driving cross-functional alignment.
- Run a quarterly win/loss program and share learnings openly to improve sales confidence.
- Ensure product launches include both self-serve and sales-assisted versions for larger accounts.
- Partner with RevOps and analytics on account routing, attribution, and pricing decisions.
What they're looking for
- Experience adding an upmarket sales-led motion to a product-led company.
- Ability to define buyer personas and write resonant sales stories.
- Experience building GTM strategies that drive inbound pipeline.
- Capability to work cross-functionally with sales, product, and operations teams.
- Analytical skills to set baselines for win rates, sales cycles, and deal size.
From the company page
Kit benefits
The hot takeJeff's read on Kit
I can't freaking believe this...We've been using Kit for over five years to send and manage emails for Beach Commute, but never considered them for the Anywhere Atlas. We're gonna fix that right now. Here's what little I know about working at Kit as of this moment:
- ✅ 5.0 Glassdoor score (22 reviews).
- ✅ Offer flexible hours.
- ✅ Transparent Salaries.
- Oh, and have you EVER heard of this perk that PAYS you for taking time off?!
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you're fully unplugged from work.
Also, this is something everyone should consider when applying for a job: You do NOT need to meet 100% of a companies job requirements in a job listing.
*“Research tells us that applicants who are *female* or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We're imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn't apply.”*