From the listing
About the role
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services.
Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak, turning growth strategy into creative that converts across paid, owned and organic surfaces.
As Senior Performance Video Creative, you concept, produce and ship paid video for Kraken and Krak, treating gen AI as a core production method. Reporting to the Creative Lead, Consumer Creative & Design, this is a senior individual contributor role with no direct reports.
What you'll do
- Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
- Build for Meta, TikTok, YouTube, LinkedIn, Reddit and X, following each platform’s specs and native feel.
- Concept and cut performance video so campaigns ship as complete cross-format sets.
- Produce AI-generated and AI-assisted video, keep tooling current as models change, and build repeatable workflows the team can reuse.
- Bring ideas to briefs, pitch culturally timely, internet-native and experimental concepts alongside BAU work, and build winners into reusable creative pillars.
- Version and localize video at scale across markets, languages, formats and regulatory requirements, with roughly a dozen workstreams in flight in a typical month.
- Build creative with testing in mind: read results, form a point of view on why a variant won, and turn that into the next round of hooks, concepts and cuts.
- Flex into AI-assisted paid static when a campaign calls for it, working from the team’s brand baselines.
- Partner with Product Marketing, compliance and regional teams to get work approved without losing the idea.
- Hold a high craft bar and keep files clean enough for other people to build on.
- Set the bar for paid video on the team, work with AI-enabled processes, collaborate with other Krakenites, and be the person others come to with video questions.
What they're looking for
- 5+ years in performance video creative at a high-volume in-house team or performance agency.
- A portfolio submitted with your application, emphasizing paid video with the brief or objective and results where shareable. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a short note on what was tooling and what was you, and one tested concept explaining what the data said and what you changed.
- Real video skills, from concept to finished, sound-designed cut.
- High-level command of gen AI video and image tooling, with shipped work to show for it.
- Platform-native instincts across Meta, TikTok and YouTube, with the ability to explain why the same idea needs a different build on each.
- Experience inside a structured creative testing program; fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS; and the ability to distinguish winners from low performers and translate results into creative decisions.
- Fluency in internet and meme culture, with comedic instincts and a feel for what’s about to feel dated.
- Speed without sloppiness, with comfort handling fast turnarounds, several review rounds and late changes.
- Comfort working inside regulatory constraints, with work that survives risk warnings, disclaimers and market-specific requirements.
- A solid copywriting instinct for scripts and on-screen text: plain language, value first, no hype and no jargon.
Nice to have
- Experience in fintech, crypto, gaming or another regulated category.
From the company page
Benefits
The hot takeJeff's read on Kraken
Hire-from-anywhere alert! Kraken will hire prospective employees from almost any country.