From the listing
About the role
Oyster is a global employment platform that lets companies hire, pay, and care for brilliant people anywhere. Distributed across 60+ countries since 2020, Oyster is a B Corp-certified company recognized as a top WorkTech and startup workplace.
Oyster is hiring a Senior Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner across the organization to deliver one coherent buyer journey.
What you'll do
- Develop, execute and optimize multi-channel demand generation campaigns including content syndication, webinars, virtual events, email nurtures, and direct mail.
- Build quarterly campaign plans modeled backward from pipeline goals to determine program mix and spend.
- Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content.
- Build campaign enablement including talk tracks, email templates, and one-pagers for BDR alignment.
- Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.
- Optimize campaigns and refine strategies based on A/B testing and performance reporting.
- Identify opportunities to leverage AI and emerging technologies for research, segmentation, and personalization.
- Facilitate retrospectives and turn performance findings into repeatable playbooks.
What they're looking for
- 6+ years in B2B integrated or demand generation marketing.
- Track record of building campaigns that tie directly to pipeline coverage and revenue outcomes.
- Strong cross-functional collaboration skills.
- Data-driven with working knowledge of attribution and pipeline measurement.
- Hands-on experience using AI tools for campaign planning or workflow automation.
- Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
- Excellent written and verbal communication skills.
- Reliable home internet connection and fluency in written and spoken English.
From the company page
Oyster benefits
◉ Remote policy · in their words
“Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster.”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on Oyster
When I say I'm looking for perfect clarity from a company on their remote policy, Oyster sets the standard. They allow you to work from anywhere (including a beach), but make it clear if certain roles require specific timezones in order to align with the company. The are under no delusions that employees have lives outside of work and need to thrive there AS WELL as in front of the laptop to do well in life. Further, they give employees 40 days of PTO per year, which I actually PREFER to unlimited PTO. Oyster is a no-doubter for me.