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About the role
Most agencies treat creative as an output, we treat it as a growth lever. We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands.
You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.
You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter to drive growth for eCommerce clients.
What you'll do
- Own the ad creative across a portfolio of DTC/eCommerce brands and develop testing roadmaps aligned with growth objectives.
- Analyse creative performance to identify winning concepts and diagnose underperformance.
- Develop performance-driven creative concepts including angles, hooks, messaging frameworks, and scripts across UGC, video, static and carousel formats.
- Apply customer psychology and direct-response principles to address motivations, objections, and awareness levels.
- Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives.
- Review assets and provide clear, actionable feedback to maintain high creative quality standards.
- Guide and coach Visual Designers to help develop their creative judgment and understanding of performance-driven creative.
- Work directly with clients on strategy calls, content planning, and shoot guidance.
- Contribute to creative frameworks and process improvements for ideation and testing.
What they're looking for
- 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
- Strong experience developing and testing Meta (Facebook & Instagram) paid social creative.
- Proven track record of developing direct-response creative that contributes to measurable performance improvements.
- Ability to interpret results and turn insights into smarter creative testing and iteration strategies.
- Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging.
- Confidence working directly with clients and cross-functional teams.
Nice to have
- Experience working in a performance marketing or growth agency.
- Experience developing performance creative for TikTok, YouTube and Pinterest.
- Experience coaching or mentoring designers, video editors or other creative team members.
- Experience contributing to creative frameworks, playbooks or process improvements.
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