Manager, Product Design, Growth (Upper Funnel)

From the listing

About the role

What you'll do

• Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform.
• Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value.
• Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them.
• Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science.
• Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust.
• Partner with engineers to ensure accurate, high-quality implementation of flows and components.
• Directly manage one to three designers on the growth surface: run regular 1:1s, set goals, give performance feedback, and support their career growth.
• Balance IC output with people leadership — this is a hands-on management role, not a full-time management track. Expect the majority of your time to remain in design work.
• Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust.
• Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking.
• Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment.
• Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension.

What they're looking for

• 8+ years of product design experience, ideally in SaaS, productivity tools, collaboration software, or product-led growth environments.
• 2+ years of managing other designers.
• A track record of leading growth, monetization, or conversion-focused design work — not just contributing to it.
• Deep fluency in funnel thinking: you understand acquisition, activation, retention, and expansion as a connected system, not isolated moments.
• Strong data instincts: you can read behavioral data, interpret experiment results, and use both to sharpen design decisions.
• Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature.
• Systems thinking: you understand how decisions cascade across surfaces, journeys, and user relationships over time.
• Experience mentoring or leading other designers, even informally — you know how to raise the quality of work around you.
• Strong communication skills that help cross-functional partners make smart, user-centered decisions.
• Comfort operating in spaces where patterns don’t yet exist and playbooks need to be written.

Nice to have

• Experience with pricing architecture, packaging strategy, or monetization model design.
• Deep experience mapping and designing activation journeys — the full arc from first action to genuine value realization.
• Hands-on experience using AI-assisted tools and vibe coding to prototype growth flows, simulate behavioral nudges, and stress-test funnel logic in motion — treating code as a design material for rapid exploration.
• Background in organic acquisition or activation funnels at scale.
• Familiarity with AI-assisted experiences or contextual intelligence in growth flows.
• Experience working with data science teams on experimentation frameworks or causal inference.
• History of shaping 0→1 growth systems or redesigning broken acquisition or retention loops.

Benefits, as listed