From the listing
About the role
RegexSEO is hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses.
The goal is simple: generate qualified leads that turn into booked jobs and revenue.
A core part of our company philosophy is giving great professionals as much of their time back as possible.
What you'll do
- Own paid media strategy and performance across Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.
- Diagnose what is broken, fix it, and scale what works.
- Generate qualified leads that turn into booked jobs and revenue.
- Target typically a 10% cost-to-revenue ratio, with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows.
- Direct clients’ revenue produced by paid media channels should be at least a clear 10x multiple of your compensation plus spend.
What they're looking for
- Experience with service-based business lead generation.
- Have managed paid media for home services or other service-based businesses.
- Understand the difference between leads, booked jobs, and revenue.
- Know why PPC campaigns usually fail in service industries.
- Can audit an account and identify in real time what needs to change.
- Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up.
- Can work with full autonomy.
- Can explain what is happening, why it is happening, and what should happen next.
- Can clearly state needs, requirements, and expectations when cross-collaborating on projects owned by PPC.
- Some required meetings and general availability for collaboration, calls, and time-sensitive client issues overlapping with US Eastern Time business hours.
- Do not send a generic resume-only application. Send questions and information requests to determine whether you can help, whether the role is a good fit, what you would need before taking ownership, what problems you would look for first, and what data, access, or context you would request before making recommendations.
- Email your questions/requests to va@regexseo.com with the subject line: Senior PPC/Paid Media Strategist — [Your Name]. At the end of your email, include the phrase: “Regex SEO is now RGX?”
Nice to have
- Experience in the home services industry is a huge plus.
From the company page
Regex SEO benefits
◉ Remote policy · in their words
“Our company is a 100% remote company. This means that you have the freedom to work from wherever you choose. Not only does this allow you to create a better work-life balance, but it also allows you to work from anywhere in the world. Imagine being able to travel to your dream destination and still be able to do your job!”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on Regex SEO
Top notch remote work policy, a wildly generous perk package (especially for a company that hires from anywhere, and not obligated to give perks), and a genuinely nice founder that I had a chance to interview on our podcast a couple years ago. If I had to enter back into the corporate world, this is one of the few companies whose door I would knock on.