Senior Director, GTM Product Strategy

From the listing

About the role

What you'll do

• Own the definition of Kantata’s ideal customer profile (ICP) and the critical business issues that target markets, segments and personas care about.
• Translate Kantata’s solution and product capabilities into differentiated business value that solves the critical business issues of the ICP.
• Own a nimble competitive intelligence program that helps Kantata win against direct competitors and customer alternatives.
• Conduct win-loss analysis and use the findings to refine positioning and narratives.
• Turn customer, market and competitive insight into clear recommendations for executive leadership.
• Partner with Customer Marketing, Communications and Analyst Relations to establish Kantata as a defining voice in the professional services market.
• Manage product launches and orchestrate GTM teams to support new products and features. Develop product marketing collateral, including FAQs, pitch decks and value propositions, as well as sales tools such as playbooks.
• Create compelling narratives, use cases and case studies that demonstrate the untapped business value Kantata can deliver to clients.
• Partner with the Alliances team to ensure partners are enabled on Kantata’s solutions.
• Recommend product-focused marketing campaigns with clear business objectives to increase ARR across net new clients, expansions for existing clients and renewals.
• Drive cross-functional collaboration across GTM teams to align internal stakeholders and activate and execute campaign plays.
• Develop quantified customer value stories, proof points and industry-specific use cases.

What they're looking for

• 10+ years of product marketing, product management or solution consulting experience at a B2B technology company and/or professional services marketing or delivery experience.
• Prior work experience in professional services and/or a proven track record of marketing to professional services leaders.
• Proven record of launching and creating demand for professional services solutions targeted towards business consulting and advisory, IT consulting and systems integrations, marketing agencies, and B2B technology companies with internal professional services teams.
• Proven leadership and team-building skills.
• Experience working with global teams to successfully bring new products to market.
• Strong affinity for deeply understanding target audiences, customer needs, competitive landscape and sales management processes.
• Track record of success driving outcomes across an organization with multiple stakeholders.
• Excellent analytical, quantitative and problem-solving skills.
• Exceptional written and verbal communication skills and ability to clearly communicate and present a compelling story and value-based outcomes.
• Strong project management skills.
• Self-motivated and results-oriented.
• Ability to work in a fast-paced environment.

Nice to have

• Pragmatic Marketing certification.

Benefits, as listed