From the listing
About the role
Kantata gives professional services organizations the clarity, control, and confidence they need to optimize resource planning, project management, and financial management. Our purpose-built professional services automation software empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes.
We are looking for an experienced Sr. Product Marketing Manager to join our growing PMM team. This individual will support all phases of the product marketing lifecycle, bringing new solutions to market and managing product performance in market. This position will create compelling GTM narratives and drive GTM execution.
What you'll do
- Orchestrate and execute product launches, new features, and major updates, collaborating closely with Product Management, Marketing, Sales, Customer Success and Professional Services teams.
- Create high-impact marketing collateral and content that addresses our target ICP and personas’ critical business issues (CBIs), refine value propositions, and craft differentiated narratives that resonate with key targeted personas.
- Work closely with enablement to train sales, solution consultants, customer success teams, and professional services, ensuring they are equipped with the right messaging and collateral to effectively position and sell our products.
- Collaborate with Campaign and Demand Generation teams to create high ROI campaigns, monitor campaign performance and recommend corrective actions to achieve targets.
- Conduct market research and gather competitive intelligence to identify market trends, customer needs, and competitive positioning. Mine Kantata’s Sales, Marketing and Customer Success data, including Salesforce CRM, Gong calls and GainSight, to uncover insights.
- Translate market insights into actionable recommendations to improve product positioning and promotion and develop strategies to effectively address competitors’ positioning.
What they're looking for
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- 7+ years of experience in enterprise SaaS product marketing.
- Proven track record of successfully launching and marketing B2B SaaS solutions.
- Strong understanding of enterprise B2B sales cycles and buyer journeys.
- Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing narratives.
- Demonstrated ability to conduct market research, competitive analysis, and derive actionable insights.
- Experience developing and delivering sales enablement content and training.
- Strategic thinker with a strong analytical mindset and problem-solving skills.
- Ability to work remotely, independently and collaboratively in a fast-paced, dynamic environment.
Nice to have
- MBA a plus.
- Prior experience either selling to or working in professional services strongly desired.
- Proficiency with sales systems and reporting tools (e.g. Salesforce, Gong), Sales Enablement tools (e.g. Seismic), Customer Success tools (e.g. GainSight) and project management tools (e.g. Asana) is a plus.
Benefits, as listed
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