From the listing
About the role
At Yodo1, we don’t just grow games—we help turn them into household names. With billions of downloads across our portfolio, we’ve spent more than a decade shaping the growth of iconic titles.
BiG (Brand in Games), Yodo1’s IP licensing and strategic partnerships division, is looking for a Marketing Manager / Lead to own and develop the marketing function for the business.
This is not a traditional campaign-execution role. You will work closely with Licensing, Business Development, Product, and leadership to translate BiG’s commercial priorities into a clear marketing strategy that strengthens our position in the market, generates qualified opportunities, supports strategic partnerships, and builds scalable marketing capabilities.
What you'll do
- Define BiG’s positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets.
- Build and continuously improve BiG’s marketing capabilities, processes, systems and operating rhythm as the business scales.
- Partner closely with Business Development and Licensing to identify where marketing can generate qualified opportunities and accelerate commercial conversations.
- Develop demand-generation strategies and campaigns targeting game developers, licensors and partners.
- Own BiG’s content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories and other relevant channels.
- Develop the marketing strategy around key industry moments including ChinaJoy, Gamescom, GDC, webinars, partner announcements and IP launches.
- Identify and develop stories around partnerships, market trends, customer success, IP opportunities and BiG’s unique position in the gaming ecosystem.
- Establish clear KPIs and reporting frameworks to measure marketing contribution to pipeline, lead generation, engagement, brand visibility and broader commercial objectives.
- Use data to determine which activities should be expanded, changed, automated, or stopped.
- Use AI and automation to redesign marketing workflows, increase output quality and speed, improve lead generation, and reduce repetitive manual work.
- Own and optimize BiG’s marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools.
- Build scalable lead-generation and nurturing processes in partnership with Business Development.
What they're looking for
- 5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector, with evidence of increasing ownership and responsibility.
- Demonstrated experience owning marketing strategy, not only executing campaigns designed by others.
- Proven ability to translate commercial or business objectives into marketing priorities, plans, and measurable outcomes.
- Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1.
- Strong independent judgment and the ability to operate effectively with limited structure or predefined processes.
- A strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations.
- Experience using marketing technology such as HubSpot or equivalent CRM/marketing automation platforms.
- Practical experience using AI tools and automation within marketing workflows, with a strong interest in continuously improving how marketing work is performed.
- Strong analytical skills and experience defining KPIs, measuring performance, and making prioritization decisions based on data.
- Strong project and stakeholder-management skills, including the ability to coordinate multiple functions and initiatives.
- Excellent written and verbal communication skills in English.
- Ability to operate effectively across global, distributed teams.
Nice to have
- Gaming, IP licensing, entertainment, media, or strategic partnerships.
- Marketing to game developers or other B2B audiences in China.
- Supporting a sales or business-development organization with measurable pipeline-generation objectives.
- Developing thought leadership, industry reports, webinars, etc.
- Attending/supporting international events such as ChinaJoy, Gamescom, and GDC.
- Platforms like LinkedIn, WeChat, Chinese digital platforms, paid acquisition, SEO, and performance marketing.
- Working inside an entrepreneurial, rapidly evolving or relatively unstructured business unit.
- Managing agencies and freelancers.
Benefits, as listed
1 of these also appear in the perks Jeff verified on the company page.
The hot takeJeff's read on Yodo1
I just added Yodo1 to the Anywhere Atlas a couple months ago, and how I had missed them before is a travesty. Their entire careers page is about employees, not the company. Even better, they talk ad nauseam about working remotely (which is always good for me).
"We love games, we play games, we grow games—from anywhere in the world. Will you add the next country to our map?"
And this: "We don't care about titles, your location, or the hours you work—only your impact on helping developers grow their games." I could NOT word that any better myself, after seeing thousands of careers pages. Oh, and can I get an AMEN for a clear remote work policy?
Work From Anywhere We trust you to decide where and when you work—no matter where in the world.
And of course I love their stance on remote work: "Travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off."