From the listing
About the role
At Yodo1, we don’t just grow games—we help turn them into household names. With billions of downloads across our portfolio, we’ve spent more than a decade shaping the growth of iconic titles.
Yodo1 is looking for a China Publishing Lead to lead our publishing business in mainland China. We hold the China operating rights to a growing slate of games from Western studios, titles like Rodeo Stampede and Pocket Champs, and we're actively expanding that slate.
You will own how these games reach Chinese players, how they evolve to fit the market, and how they perform commercially.
What you'll do
- Own Yodo1's publishing business in China end to end—bringing Western titles to Chinese players, shaping the products to win there, and leading the LiveOps and development team.
- Lead our publishing strategy for games in China, establishing the right partnerships to ensure successful publishing across all popular platforms in China including PC, mobile and mini-games platforms.
- Define the product direction for our games in China—what our existing titles need to grow, and what our future titles need to be.
- Lead the China publishing team, adapting Western games for China: localization, channel SDKs, payment, anti-addiction, and market-specific content.
- Build go-to-market plans that reflect how Chinese players discover and play games.
- Identify, establish and strengthen relationships with key gaming platforms, influencers, and communities.
- Support the BD team in qualifying publishing opportunities and selecting games that fit the Chinese market.
- Shape business models and positioning to maximize growth and long-term success, manage the P&L for CN Publishing, and ensure strategy delivers measurable results.
What they're looking for
- A proven track record in China game publishing. You've launched, operated, and scaled mobile and/or PC games in mainland China.
- Product judgment. You've shaped games to fit into a market, not just ship them into it. You can tell us why a game will or won't work in China and be right.
- Direct experience with ISBN applications, anti-addiction requirements, and content compliance.
- Commercial ownership. You've shaped business models, owned a P&L, and delivered measurable growth.
- Leadership experience. You've managed a team across production, live-ops, and engineering.
- Native or fluent Mandarin, with professional English for cross-border collaboration.
- Focused on impact. You understand the 80/20 rule and focus on activities that matter.
- Performance-driven and growth-oriented. You have an intrinsic will to succeed while unafraid to try, fail, and learn by experimenting with new approaches and testing ideas.
- Cooperative. You help others succeed; you give and receive feedback well.
- Relentlessly curious. You ask questions.
- Humble. You ask for help; you are quick to admit and learn from your mistakes.
- SMART. You work and communicate in ways that are Specific, Measurable, Actionable, Relevant, and Time-bound.
Nice to have
- Expert knowledge of Chinese channels. Hands-on with submission, review, and back-end portals across the major Android stores, the Apple App Store in China, and mini-game platforms.
- Experience publishing games outside of China.
- Established relationships with contacts at major Chinese publishing channels.
- Experience working with teams across different locations, cultures, and time zones.
Benefits, as listed
1 of these also appear in the perks Jeff verified on the company page.
The hot takeJeff's read on Yodo1
I just added Yodo1 to the Anywhere Atlas a couple months ago, and how I had missed them before is a travesty. Their entire careers page is about employees, not the company. Even better, they talk ad nauseam about working remotely (which is always good for me).
"We love games, we play games, we grow games—from anywhere in the world. Will you add the next country to our map?"
And this: "We don't care about titles, your location, or the hours you work—only your impact on helping developers grow their games." I could NOT word that any better myself, after seeing thousands of careers pages. Oh, and can I get an AMEN for a clear remote work policy?
Work From Anywhere We trust you to decide where and when you work—no matter where in the world.
And of course I love their stance on remote work: "Travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off."