From the listing
About the role
DuckDuckGo is the online protection company and a remote-first team of 400+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, the company serves millions of users through its privacy-focused browser, search engine, and subscription services.
As a Director of Paid Marketing, you will work on the Marketing & Communications team to build and scale a profitable paid subscriber acquisition program. You will lead strategic roadmapping, prioritize high-impact projects, and ensure marketing performance is measured with a high degree of confidence using privacy-respecting practices.
What you'll do
- Build and scale a profitable paid subscriber acquisition program and related projects.
- Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
- Lead strategic roadmapping and prioritize high-impact projects while resourcing cross-functional teams.
- Develop and align the organization around a break-even model that defines a profitable CPA.
- Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth.
- Design and execute rapid testing cycles to identify and scale successful tactics.
- Use aggregate measurement, experimentation, and judgment rather than user-level tracking.
What they're looking for
- 10+ years of professional experience.
- 4+ years in a senior leadership role driving profitable app subscription growth.
- Experience launching paid app subscription acquisition programs from the ground up.
- Deep strategic expertise in marketing channels like app store ads, paid social, and mobile app networks.
- Experience at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs).
- High capability in analytics including app economics (payback, LTV), incrementality testing, and modeling.
- Excellent communication skills for articulating recommendations at all organizational levels.
- Willingness to use AI and build effective workflows with AI agents.
Nice to have
- Experience driving growth for 1M+ subscribers.
From the company page
DuckDuckGo benefits
◉ Remote policy · in their words
“Remote First, Always: We've always been a fully distributed company with team members all over the world. We trust you to get your work done wherever, and whenever.”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on DuckDuckGo
DuckDuckGo has the only perfect score in our database, and is THE prototype for what we look for in a work-from-anywhere company. Well, not JUST a WFA company, but ANY company. Here's the core tenets we look for:
- Clear prioritization of working from anywhere as a business model.
- Clear expression of trust and empowerment for employees.
- Understanding that output > location or hours.
- Transparent perk package.
- Transparent salary offering per role.
- Emphasis of employees over mission statement.