From the listing
About the role
Trafilea is looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind its global ad creative ecosystem.
You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
What you'll do
- Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.
- Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
- Conduct deep creative diagnostics of AdBattery assets—analyzing structure, angles, formats, and content variety.
- Master and apply buyer persona insights to ensure every message and creative approach resonates with target audiences.
- Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
- Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
- Integrate AI and automation into creative workflows to enhance efficiency and innovation.
- Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.
- Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
- Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
- Foster a culture of innovation, experimentation, and accountability within the creative organization.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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