From the listing
About the role
Trafilea is seeking a data-driven Growth Marketing Manager to own acquisition strategies and execution for its fast-growing brands.
You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets.
What you'll do
- Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.
- Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.
- Drive creative strategy by product, audience, and channel, ensuring brand consistency.
- Prioritize improvements weekly/bi-weekly using a 20/80 framework.
- Lead upsell/downsell testing via proprietary one-click funnel software.
- Monitor and optimize each step in the customer journey from platform messaging through thank-you page.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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