From the listing
About the role
Trafilea is scaling fast, and its wholesale channel is accelerating even faster. Its wholesale footprint includes full-door distribution at Walmart US and Belk, with expansion underway across Walmart Canada and Kohl’s for 2027.
Trafilea is looking for an innovative, proactive Wholesale Marketing Manager to lead retail and wholesale marketing for Shapermint and Truekind across North America and international markets. This role drives sell-through, brand equity, and category-leading performance across major department stores, mass merchants, freestanding retail, and on-air channels.
What you'll do
- Own the strategy, planning, and execution of integrated 360° campaigns across every physical and digital retail touchpoint.
- Ensure marketing excellence, brand consistency, and measurable impact on revenue, profitability, and long-term brand strength.
- Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.
- Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.
- Support freestanding store launches with playbooks, launch plans, and evaluations.
- Ensure creative and merchandising alignment with brand positioning and retailer guidelines.
- Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.
- Own retail marketing budget allocation, including co-op spend and production costs.
- Implement AI-driven tools for campaign tracking and creative optimization.
- Project and campaign reporting for senior leadership.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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