From the listing
About the role
Trafilea is hiring a Director of Acquisition to lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend.
This role owns performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets. By combining strong creative strategy, funnel optimization, and media leadership, this person will ensure profitable growth and long-term customer value.
What you'll do
- Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale.
- Allocate budgets across $100M+ annual paid media spend with clear performance accountability.
- Develop creative strategy that drives sales for individual products and bundles.
- Use AI tools across creative, media, and funnel to improve testing velocity and decision making.
- Manage funnel performance (ad → landing page → offer → CRO tests).
- Develop testing frameworks to measure incrementality and true contribution.
- Lead a team of Growth Managers across media, creative, and funnel.
- Drive sustainable, profitable customer growth.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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