From the listing
About the role
At Zapier, we build and use automation every day to make work more efficient, creative, and human.
As Growth Design Lead, you'll lead design for a high-velocity experimentation program on our marketing site and campaign surfaces — turning insights into shipped, on-brand interactive experiences and measurable funnel lift. You'll set the bar for growth design craft inside Brand Studio.
This is a senior design IC role. You’ll partner with Growth Marketing, Product, Web/Engineering, Brand, and Data to design, prototype, and iterate experiences at the intersection of design, data, and growth.
What you'll do
- Own the design of the end-to-end visitor-to-lead experience on our marketing site and key campaign surfaces — discovery, education, and try/signup moments — in partnership with marketing, product, and engineering.
- Build and lead a high-velocity design experimentation practice for the top and middle of the funnel — designing test variants, defining success from a UX/conversion perspective, and scaling what works across landing pages, campaigns, and conversion modules.
- Define and evolve an AI-augmented growth design workflow for Brand Studio — faster research, variant exploration, and prototyping — always tied to shippable design quality and brand standards.
- Lead conversion optimization as a design discipline — form hypotheses with partners, design experiments, and iterate from test results and funnel data; translate learnings into system updates where appropriate.
- Improve site IA and page/module design for discoverability, navigation clarity, and conversion efficiency; collaborate on SEO/GEO implications with specialists rather than owning editorial strategy.
- Design high-performing lead-capture and signup flows — forms, gates, and integrated handoff UX — with RevOps/Marketing on requirements, while owning layout, interaction, validation, and accessibility.
- Set the standard for growth design inside Brand Studio — mentor designers, run critique, and raise the bar on craft, experimentation, and AI fluency.
- Extend existing systems (web design system, email design system, brand guidelines) so they support growth and testing; decide in Figma whether a pattern belongs in the system and build the component when it does.
- Partner with Growth Marketing, Brand, Product, Web/Engineering, and Data to turn insights into scalable, on-brand, accessible experiences; stay active in design review and what Brand Studio ships.
- Bring a high creative bar to performance work — brand integrity and funnel performance are both design problems.
- Use AI to raise the ceiling on what we can test — more variants, faster prototypes, documented patterns the rest of Brand Studio can reuse.
What they're looking for
- 10+ years in growth, product, or brand design, with a portfolio of shipped work you personally designed — landing pages, signup flows, campaign LPs, and interactive marketing surfaces — with clear before/after or test/learn outcomes where possible.
- Experience designing for A/B and multivariate tests, helping scale experimentation on web surfaces, and moving from hypothesis to Figma/prototype to live test without dropping quality, accessibility, or brand standards.
- Understand how IA, layout, hierarchy, page structure, performance-minded design, and clear CTAs affect conversion. Partner with SEO/content experts rather than owning content strategy, and stay curious about AI-driven discovery (GEO/AEO).
- Experience designing for CMS-driven, modular sites, contributing reusable components to shared design systems, and knowing when a pattern earns a permanent place in the library versus a one-off campaign.
- Experience designing lead-capture and signup experiences — forms, gates, onboarding-adjacent flows — and reading funnel metrics with partners to inform design decisions. You don't need to own CRM ops or lead scoring.
- Use tools like Cursor, v0, Claude, and Figma AI to explore variants, prototype faster, and increase design velocity — with judgment about quality, brand, and accessibility.
- Deep in Figma for high-fidelity UI, prototypes, and specs, with a high bar for usability, accessibility (ADA/WCAG), and brand integrity.
- A seasoned IC who has worked at the pace of a high-growth company, owns ambiguous, high-impact design work end-to-end, and mentors designers on growth craft, experimentation, and AI fluency.
- Communicate and collaborate well with growth marketers, brand and product designers, writers, engineers, and analysts, articulating design decisions in terms of user experience and measurable outcomes.
- Embody Zapier's values, which help develop trust and ensure we work and collaborate to democratize automation.
Benefits, as listed
The hot takeJeff's read on Zapier
Before we even get into the working conditions for employees, as a product, we use Zapier for EVERYTHING. Zapier's automations literally make our business function. The tools you can integrate and automate is absolutely WILD. In terms of working for Zapier, they check every box. Check out their Total Rewards page on benefits and perks for employees.
Also, they have a wildly self-aware Next Play Program. Here's what it's about:
“We're true partners in hiring, retaining, and growing our talent. Through our Next Play Program, we support all Zapier teammates and alumni in landing their next big role—internally or externally. We equip teammates with growth plans, an internal job board, defined career pathways, and personalized support.”
They will help you find your next role. That's unbelievably confident and secure, especially when every other company out there wants you to pretend that you're never going to leave the company, like you're working for a Ford production plant in the 60s.
Also, check out their entire resource guide on how to manage remote work.