From the listing
About the role
At Zapier, we build and use automation every day to make work more efficient, creative, and human.
We're looking for a Sr. Product Marketing Manager, Enterprise to build enterprise GTM for Zapier's next chapter. Your first priorities include standing up enterprise GTM for Sidekick, shaping our governance narrative, and equipping Sales to win on technical differentiators.
You'll report to Jane Zhang, Director of Product Marketing, and partner closely with Sales, Product, and Marketing leaders to bring enterprise Zapier to market. Location: Remote (US).
What you'll do
- Lead enterprise GTM strategy for new products like Sidekick, defining commercial packaging from design partnerships through to GA.
- Help shape our enterprise ICP and motion into a focused, repeatable GTM.
- Own our Governance story: how we position things like secure auths, identity management, and safety with agent use.
- Shape our talk track around Zapier's differentiators like fluid determinism, and how they show up in the product.
- Work with our customer advocacy team on case studies and proof points that make the platform tangible for enterprise buyers.
- Bring product-level depth to competitive deals, grounding "why Zapier wins" in specific workflows and features.
- Collaborate with PMMs across narrative and product on positioning, launches, and the stories that support enterprise deals.
- Partner with product and sales to shape and close enterprise opportunities on new platform capabilities.
- Translate product updates into field-ready materials with revenue enablement, and feed deal feedback back to product on commercial readiness.
- As product and market signals evolve, own positioning and packaging wherever Zapier Enterprise needs the most leverage.
What they're looking for
- You've landed product-market fit for a new product before, turning pricing and packaging experiments into a repeatable motion that reached real customers and closed revenue.
- You bring deep product and technical depth—you understand how an MCP or agent-based workflow works and can explain it in plain language for a C-level buyer.
- You have 8+ years in product marketing with meaningful time supporting enterprise sales.
- You're entrepreneurial at enterprise scale—you move quickly with the rigor enterprise deals require, and stay close to what buyers actually need.
- You use data to form strong opinions from customer conversations, deal feedback, and packaging experiments, then bring a clear point of view into the room to drive decisions.
- You're comfortable collaborating async, with clear written updates, tight docs, and strong follow-through.
- You actively use AI tools to work more efficiently.
- You're comfortable with enterprise buyers: shaping proposals, supporting demos, and turning customer feedback into product and GTM inputs—credible with both executives and end-users.
Nice to have
- Ideally you've built automations yourself.
Benefits, as listed
The hot takeJeff's read on Zapier
Before we even get into the working conditions for employees, as a product, we use Zapier for EVERYTHING. Zapier's automations literally make our business function. The tools you can integrate and automate is absolutely WILD. In terms of working for Zapier, they check every box. Check out their Total Rewards page on benefits and perks for employees.
Also, they have a wildly self-aware Next Play Program. Here's what it's about:
“We're true partners in hiring, retaining, and growing our talent. Through our Next Play Program, we support all Zapier teammates and alumni in landing their next big role—internally or externally. We equip teammates with growth plans, an internal job board, defined career pathways, and personalized support.”
They will help you find your next role. That's unbelievably confident and secure, especially when every other company out there wants you to pretend that you're never going to leave the company, like you're working for a Ford production plant in the 60s.
Also, check out their entire resource guide on how to manage remote work.