From the listing
About the role
Growth Retention Manager - Apparel at Trafilea.
What you'll do
- Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.
- Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
- Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
- Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
- Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
- Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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