From the listing
About the role
At Trafilea, retention is about creating personalized customer experiences that drive engagement, increase lifetime value, and fuel the growth of globally recognized D2C brands.
We're looking for a Growth Marketer, Retention to execute high-impact lifecycle marketing initiatives across Email, SMS, Push Notifications, and WhatsApp, own the operational quality of our lifecycle marketing, and drive measurable impact from day one.
You'll join a remote-first team that moves fast, experiments constantly, and operates at a scale few e-commerce companies can match.
What you'll do
- Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.
- Build, launch, and optimize CRM campaigns/Broadcast directly inside Klaviyo.
- Ensure every campaign and flow is properly segmented, personalized, QA'd, scheduled, and compliant before it goes live.
- Set up and maintain core automated journeys: cart abandonment, product/browse abandonment, post-purchase/post-delivery sequences, win-back programs, welcome series, reactivation flows, and cross-sell/upsell sequences. Understand the why behind each flow's architecture.
- Audit existing flows and broadcast setups regularly using AI tools and your own judgment to identify inefficiencies, broken logic, outdated content, missing segments, or underperforming elements. Propose and implement improvements.
- Run A/B and multivariate tests on subject lines, content, send times, offers, segmentation, and flow logic. Track results, document learnings, and apply them to future campaigns.
- Build and refine audience segments using behavioral, transactional, and lifecycle data. Understand how segmentation directly affects deliverability, engagement, and revenue.
- Set up dynamic content, conditional logic, and personalization rules within Klaviyo to increase relevance and conversion across campaigns and flows.
- Analyze campaign and flow performance, including conversion, revenue per recipient, and how results connect to actual customer behavior and business outcomes. Identify actionable insights and recommend optimizations based on data.
- Collaborate with senior retention strategists, designers, copywriters, and data teams to ensure campaigns are strategically aligned and creatively strong.
- Identify process improvements in how we build, test, launch, and report on campaigns.
- Stay current on Klaviyo platform capabilities, new features, deliverability best practices, and industry trends in e-commerce lifecycle marketing.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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