From the listing
About the role
At Trafilea, CRO isn’t about running more tests. It’s about finding the right problems to solve and turning customer behavior into measurable growth.
We’re looking for a CRO Manager to own our experimentation process end-to-end—from identifying conversion leaks and building data-grounded hypotheses to prioritizing tests, analyzing results, and turning learnings into business decisions.
What you'll do
- Own the end-to-end CRO process: problem identification → hypothesis → prioritization → execution → analysis.
- Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging).
- Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation.
- Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data—leading discussions without owning all execution.
- Partner cross-functionally: align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests.
- Uphold testing rigor: clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog.
- Standardize documentation: hypothesis, expected outcome, learnings, next actions—and push back on low-impact tests.
- Drive data-informed decisions, connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data.
- Evangelize CRO culture, raising experimentation maturity across teams and fostering fast learning and ownership.
From the company page
Benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
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